Fabrizio Díaz

Lima, Peru · Remote · Content · Strategy · AI-powered web

Digital creative.

From zero to posting, with a story.

I'm Fabrizio. I take brands from nonexistent to posting every day: I shoot and edit the content, build the strategy and the community, and create the website, apps and games with AI.

See my work What I offer
views
+4M
new followers
+18.5k
websites, apps & games
13

01 · Content

Press play. Every story starts differently.

02 · Strategy & community

Video is the start. Community is the result.

Community management and digital transformation: I create the accounts, define how and when to post, produce the content, answer people, run ads and measure. Here's what happened when I did.

+4.1M
views
+18.5k
new followers
3
TikTok accounts built from scratch
+10000
people sent to buy tickets

Figures measured at the end of each campaign. They are higher today.

01

Digital transformation

Master Groovers

Electronic music school and studio · Lima

The challenge. A DJ school with great talent inside the studio and almost none of it visible outside: no TikTok, no clear way to post and no website turning visits into students.

  1. Launched their TikTok from scratch.
  2. Defined posting formats: interviews, set clips, tutorials and recaps.
  3. Filmed international artists who came through the studio.
  4. Kept the community active: comments, DMs and DJs tagging each other.
  5. Built the website with courses, booth rental and WhatsApp bookings.
+5000
TikTok followers, from zero
+1M
views across all videos
+50
leads from prospective students
1
new website: mastergroovers.com ↗
Master Groovers website homepage
02

Launch campaign

Hueso's world

Marco Flozu · physical theatre and clown

The challenge. Put Hueso, a physical theatre character, on the map and sell tickets for his new show.

  1. Teaser campaign: "Who is Hueso?" At first we sold nothing; we just introduced him.
  2. Promotional campaign: once people knew him, half the content switched to selling and we raised the ad budget.
  3. Created a TikTok filter with his face so people could play at being Hueso.
  4. Simplified buying: a Bento page instead of Linktree, with direct paths to tickets.
+11.5k
new followers during the campaign
+3M
views on TikTok alone
+75
user-generated videos with the filter
S/150
in ads, nothing more (~US$40)
Hueso show poster
User videos with Hueso's TikTok filter
elmundodehueso TikTok profile with 11.5K followers
03

One month of work

François Vallaeys

Storyteller · show "Death after life"

The challenge. An audience that has known him for 25 years, but unanswered messages, no single place with all his links and no way to buy tickets.

  1. Built a ticket hub on Bento linked to Joinnus.
  2. Launched his TikTok to reach people who watched him as kids and are now parents.
  3. Peak-hour content calendar: excerpts, testimonials, quotes and "how to get there".
  4. Answered every message and A/B tested ads on Facebook and TikTok.
+2000
TikTok followers in one month
+120k
video views
+10000
people sent to the ticket site
+250
messages answered

~US$13 on TikTok ads → 4,378 clicks to buy tickets.

François TikTok videos with 100.9K and 11.8K views
François video
Quote of the day post

03 · AI & development

I design it, build it and ship it.

Websites, apps, games for brand activations and renders. From concept to something live and working, with AI built into the whole process.

04 · Design

What you see is also thought through.

Event booths, activation concepts, product photography and social media calendars. Open a project to see the description and full gallery.

    What I offer

    From zero to a brand people follow.

    For companies that have nothing today (or have something that no longer represents them) and want to post consistently, with a website, social media and a clear message.

    1. 01

      Message & identity

      What you say, to whom, and how you look. Palette, typography and tone.

    2. 02

      Website

      A fast, clear website ready for Google and WhatsApp, built with AI.

    3. 03

      Social & calendar

      New or refreshed accounts, posting formats and a monthly calendar.

    4. 04

      Content & community

      I shoot, edit, post, reply and measure every month.

    Behind the work

    How I work, in my own words.

    A day at an agency, a web app born from a problem on the street, a video game and an augmented reality filter. What I make when nobody asks is part of my work too.

    About me

    Story first. Camera second.

    Before filming, I ask what the viewer should feel. Then come the camera, the drone and the edit. I work solo or with your team, vertical for social and horizontal when needed.

    1. 01Find the story
    2. 02Shoot with camera and drone
    3. 03Edit, color and captions
    4. 04Deliver ready to post

    Contact

    What's your story?

    I work remotely from Lima with teams in any country. I reply within 24 hours.

    oye@holasoyfab.com
    Email me LinkedIn ↗ Download CV

    Tools

    • Premiere Pro
    • After Effects
    • CapCut
    • Photoshop
    • Canva
    • Blender
    • Drone DJI
    • Meta Ads
    • TikTok Ads
    • Google Ads
    • Notion
    • Generative AI (text, image & video)
    • HTML · CSS · JavaScript